4. RevOps Marketplaces
Note: The video covers material not in the guide below — please watch in full.
Action Step
Complete this before moving on.
Add the Go-To-Market & RevOps marketplace to your own account and explore it. Open the ASCII architecture diagram and the plugin catalog, then dig into a couple of the plugins — read their README files, the skills inside, the "why this matters," the metrics they move, and the connections each one requires. Get familiar enough that you could screen-share it and walk a customer through what their future state could look like.
Training Guide
This one isn't about a single marketplace — it's a resource we want you to be familiar with: the Go-To-Market & RevOps marketplace. We had Claude cook on a bunch of plugins and skills that would be useful in go-to-market, and pulled them together in one place.
Before you dig in, know what this is — and what it isn't.
What This Resource Is
The point of this wasn't production-grade software. Whether or not these are fully operational and ready for teams to use day-to-day wasn't the goal. It's a showcase: added into our organization settings as a demo so we can show customers what their life could look like. (Picture the "if you weren't playing, this could be us" meme — that's the energy.)
Inside, it's more than a list. There's an ASCII architecture diagram walking through what the architecture looks like and how to install it, plus a full plugin catalog. Each entry explains the plugin, the skills inside it, why this matters, and the metrics it would improve once installed. It's framed almost like "would you want to purchase this?"
The catalog itself maps to the playbooks you already know.
The Plugin Catalog
What I did was take the playbooks and convert as many of them as possible into plugins and skills. A sampling of what's in there:
- Business Fundamentals — seven skills
- Marketing Ops — eight skills (lead scoring, lead routing, SLA)
- Outbound — five skills, framed around data and research
- SDR, Execution, and Deal Desk — Deal Desk especially has caught the attention of a number of teams and investors
- CRM Hygiene, Customer Success, RevOps / CRO (about four skills)
- Expansion — the NRR-engine backend of the customer success function
- Signals / GEO — GEO being the SEO equivalent
- Sales Ops
The page also shows how these plugins work together, with tags throughout. And they're genuinely built out — not just a pretty front page. Each plugin has its own README covering the skills, tags, and required connections, and every skill is a real .md file with its own README. So the detail holds up when you click in, even though the plugins haven't been tested.
Built out like this, it becomes a sales asset.
Using It as a Sales Asset
Now that you know how to add marketplaces at the personal or organization level, you could add this one and screen-share it to show clients what setting it up for them would look like.
Joe and I have also been testing something for the sales process: it's trivial to launch Claude Code, point it at this repo and a customer, and say "duplicate this entire marketplace and customize it for this specific customer." That makes it a great asset for planting the seed of what's possible.
And it hints at something bigger down the road.
Wrap-Up
This plants a seed. If this is where we are in mid-2026, what does it look like in six months as we build more of these out? There's a world where we don't just consolidate the marketplaces customers have us build — we spot the best practices across all of them and roll those up into org-wide skills and plugins we disseminate to every customer. That would be a phenomenal use case to build into. For now, get familiar with the resource — and stay tuned for where it goes.
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