LeanScale Flywheel
The flywheel comes from one of Anthony's favorite books, Good to Great — one he's read probably ten times and still learns something new from every read. The core idea: what are the actions you take that naturally lead into the next action, creating a virtuous cycle of growth and value — for the market and for the team?
LeanScale put this flywheel together in the first year of the company. It hasn't changed since. If it ain't broke, don't fix it.
Deliver Work Our Customers Can Be Proud Of
Nothing matters more than this first step. A lot of time went into figuring out the order — which action enables which, what comes first, what follows. This is where it starts, and it's never been questioned since.
The standard here isn't "good work" or even "great work." It's work so good that customers want to go share it with someone else. They tell their spouse about something they're passionate about that we built. They tell a friend at another company what we did. That level of quality creates something you can't buy — evangelism.
Grow LeanScale Advocates
When you've delivered work at that standard, advocacy happens naturally. Customers who are genuinely proud of the results become advocates without being asked. This step is about growing that group — getting the people who've experienced the work firsthand to evangelize what we've built together.
Amplify the Brand Through Thought Leadership
Once you have a group of evangelists, you amplify it. Take the real work we've done, with real people who are proud of it, and bring it to different channels so others can experience it too. Content and thought leadership become powerful when they're backed by actual outcomes and actual advocates — not marketing fluff.
Attract the Right Customers
When the brand is amplified with authentic work and real advocates, the right customers find us. They've likely already seen our content, seen our work, or heard about us from a friend. They come in with trust already built into the process.
The sales cycle is easier. The engagement is easier. We're not sifting through a lot of unqualified companies — the people who show up are the ones who would genuinely get value from what we do.
Invest in Exceptional Talent and Capabilities
When the right customers are coming in, we invest in exceptional people and give them the best capabilities possible to be successful. Is it AI tools? Coaching? Education? Mentorship? Whatever it takes to make sure you can be the best version of yourself.
That's why you're here. We're excited to have you, and the goal is to keep up-leveling what the talent looks like at LeanScale.
The Cycle Keeps Turning
When you have incredible people on the team who are empowered with the right capabilities, going back to that first step — delivering work our customers can be proud of — becomes that much easier.
This is what drives our growth. This is what drives everything we do. The first priority, before anything else, is that first part of the flywheel. Deliver on it, and the entire thing keeps spinning.
Comment in Slack
Post your answer in your onboarding channel.
The flywheel starts with delivering work our customers can be proud of, then grows advocates, amplifies the brand, attracts the right customers, and invests in exceptional talent. Which part do you think you'll have the biggest impact on in your first 90 days?